Blog

Our website is absolutely chocked full of bikes, components, apparel, and accessories. We've created the Jenson Blog as a tool for cyclists to learn all about the ins-and-outs of the bike world. Use our guides, how-to's, and reviews to navigate the immense options of bike parts or just a bit of two-wheeled entertainment.

Must Watch: Devinci Cycles' "Risk is Reward" with Steve Vanderhoek

Risk versus reward—the idea that an endeavor with greater uncertainty garners greater payoff—is a principle used in fields as diverse as economics, athletics and even relationships. For Vancouver resident Steve Vanderhoek, the saying reflects nearly every aspect of his life. As a firefighter and professional mountain bike freerider, saving a life at work before risking his own on a boundary-pushing stunt often occurs within the same day. Vanderhoek thrives under pressure, and in doing so is redefining what it means to truly live on the edge.

Just Landed: Endura's First MTB Shoe Line

The legendary Scottish brand known for their relentless innovation in all forms of cycling apparel is back with their very first shoe line. Adding onto two of their most popular apparel lines, Endura released a shoe in both flat pedal and clipless configurations under their top-notch MT500 line, as well as a flat pedal shoe under their Hummvee line. All three styles of shoes were pieced together with something Endura calls their Ergonomistry philosophy. From the features to the fit, these shoes are meticulously designed with innovative technologies backed by medical science to maximize comfort and performance. Click in for an in-depth review on these rad new shoes.

VIDEO: Diamondback Bikes | How We Roll

For all riders, the journey on these wonderous two-wheeled machines started from a similar place; A newly discovered freedom, an exhilaration from the speed, that feeling of sending it off your first jump, the sights to be seen, and the community that we share. Whether you're a kid just getting started on bikes or a grown-up finding your inner youth, Diamondback Bicycles captured this experience in their latest video, "How We Roll," from their "Some Things Never Change" series. Head into the Jenson USA blog to watch the full video.

Leatt ALL-MTN Apparel for All Riding Conditions

No matter where you live, perfect riding conditions aren't always on tap. If you're someone who doesn't let a little weather hold you back from enjoying a good rip on your local trails with your riding buddies, then you owe it to yourself to check out Leatt's ALL-MTN lineup of apparel. Available for women and men, and even for the dedicated groms out there, this selection of riding jackets, jerseys, pants and shorts are designed to let you tackle any ride any time of the year, and partner perfectly with Leatt's wide range of helmets and gloves to meet your riding style and conditions. Head into the Jenson USA blog to learn more about Leatt's ALL-MTN apparel products.

Ultimate Guide: Maxxis MTB Tire Lineup - Update 2022

The tires you choose for your mountain bike are arguably one of the most important components in your whole bike build. They are the key contact point between your bike and the ground and dictate grip, corner confidence, initial suspension, braking control, and rolling resistance. We've created this article to help you navigate the numerous options of tread patterns, compounds, protection and sizing for all the available tires from Maxxis.

Video: Marzocchi Welcomes Jaxson Riddle to the Team

Jaxson Riddle has been exploding onto the freeride mountain bike scene and the world is taking notice! Marzocchi just welcomed Jaxson to their stacked lineup of impressive riders and we think the fit is perfect! Lucky for us, Marzocchi and Jaxson put together an absolute banger of a welcome edit for us to enjoy. Head into your blog article to watch the full video.