Blog

Our website is absolutely chocked full of bikes, components, apparel, and accessories. We've created the Jenson Blog as a tool for cyclists to learn all about the ins-and-outs of the bike world. Use our guides, how-to's, and reviews to navigate the immense options of bike parts or just a bit of two-wheeled entertainment.

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VIDEO: Riding Snow In So Cal with Aaron Gwin

Ripping down some mountain trails in the snow might not be your cup of tea, but Aaron Gwin cant get enough of it. Click here to watch Aaron Gwin blast gaps and rail corners on some seriously techy terrain in Idyllwild, CA.

The Expert's Guide to Building a Bike from the Frame Up | Presented by The Bike Dads

Ever wished that your complete bike had a slightly different build? Dreamt of color matching everything on your bike? Wished for the perfect measurements for all your bike contact points? If so, it's probably time to consider building your next bike from the frame up. We teamed up with The Bike Dads to create a short video tutorial to help you get started on your custom bike journey. Head into the Jenson USA blog to see the video and start shopping for your perfect bike masterpiece.

VIDEO: Full GoPro run at The Rock with Aaron Gwin and Neko Mulally | Windrock Bike Park

Need a little pre-ride motivation? Nothing makes you want to saddle up your two-wheeled machine more than watching pros send it down some techy trails at Mach speed. Click into this post to watch downhill pros, Aaron Gwin and Neko Mulally, rip down Windrock Bike Park.

Must Watch: Devinci Cycles' "Risk is Reward" with Steve Vanderhoek

Risk versus reward—the idea that an endeavor with greater uncertainty garners greater payoff—is a principle used in fields as diverse as economics, athletics and even relationships. For Vancouver resident Steve Vanderhoek, the saying reflects nearly every aspect of his life. As a firefighter and professional mountain bike freerider, saving a life at work before risking his own on a boundary-pushing stunt often occurs within the same day. Vanderhoek thrives under pressure, and in doing so is redefining what it means to truly live on the edge.

VIDEO: Diamondback Bikes | How We Roll

For all riders, the journey on these wonderous two-wheeled machines started from a similar place; A newly discovered freedom, an exhilaration from the speed, that feeling of sending it off your first jump, the sights to be seen, and the community that we share. Whether you're a kid just getting started on bikes or a grown-up finding your inner youth, Diamondback Bicycles captured this experience in their latest video, "How We Roll," from their "Some Things Never Change" series. Head into the Jenson USA blog to watch the full video.

Leatt ALL-MTN Apparel for All Riding Conditions

No matter where you live, perfect riding conditions aren't always on tap. If you're someone who doesn't let a little weather hold you back from enjoying a good rip on your local trails with your riding buddies, then you owe it to yourself to check out Leatt's ALL-MTN lineup of apparel. Available for women and men, and even for the dedicated groms out there, this selection of riding jackets, jerseys, pants and shorts are designed to let you tackle any ride any time of the year, and partner perfectly with Leatt's wide range of helmets and gloves to meet your riding style and conditions. Head into the Jenson USA blog to learn more about Leatt's ALL-MTN apparel products.